![]() It is also the perfect forum for those who like to share their opinions with others and see how beers have been rated in the past. Pintley: This app invites you to beer tastings, tracks the beer you like and makes personal recommendations based on your past consumption. Untappd is currently ‘the’ app to have, mainly because of its clean, easy-to-use design and its robust rating community. You can use this one on your smartphone or tablet, but make sure to keep your gadgets safe and sound if your first beer will be one of many. The app allows you to explore nearby popular bars and beers, to discover what your friends are drinking, to let others know where and what craft beer you are currently enjoying, and to sample new beers that are all the rage among those in the know. Untappd: This app truly shows how quickly the world can interact regarding niche subjects like craft beer, thanks to technology. These are just a few apps you may find useful if you’d like to delve into the cool, comforting world of craft beer: ![]() ![]() In steps technology to bring the world together, with apps for iPads and Smartphones providing all the information you need on the world’s very best craft beers. Research shows that some 50 per cent of beer drinkers would savor more craft beer if they knew more about it. Craft beer also offers greater variety, more complex flavors and a far more personalized experience, which, in the midst of the technological boom, is highly prized among younger and older generations alike. The trend can be seen as a reflection of the Slow Food Movement, in which diners are turning to regional, healthy foods in place of mass-produced ones. There are many reasons why people are going craft beer-mad. ![]() Even in the toughest years of the recession, craft beer continued to defy recessionary trends, steering clear of overall beer market trends and carving a market niche, especially among drinkers aged 25 to 34. The craft beer boom is showing no signs of slowing down, with research by Mintel indicating that the segment is predicted to grow to an impressive $18 billion by 2017. ![]()
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